Generation Gap.

Revitalizing Gap’s positioning in the industry, more premium, more authentic.

Denim like no other, from new fabrics and fits- the most elevated silos for modern urban lifestyle.

Stretch denim that washes and ages more authentic than ever before.

And most impactful of all- The Gap at its most sustainable.

Reduced water consumptions by washing less, replacing manual and chemical finishings with laser, recycled fibers and yarns.